As of 01 Aug 2025, I’m updating this site. Please excuse any visual hiccups or inconsistencies—pixel perfection is on the way.
I believe great design is clear thinking made visible — enabling teams to work together, solve the right problems, and create experiences that honor the people on the other side of the screen.
My work brings clarity to ambiguity, intention to decisions, and empathy to execution.
Design isn’t decoration — it’s how we show care.
It’s how we respect users’ time, emotions, and intent — while supporting the business goals behind every interaction.
For me, design means imagining a better future, then crafting it one deliberate step at a time:
Collaborating closely — aligning product, engineering, and stakeholders from the start to ensure clarity and shared purpose.
Bridging creative vision with business needs — solving the right problems, for the right people, in the right way.
Sweating the craft — refining every interaction to make the product not just functional, but emotionally resonant.
In my creative element — where curiosity meets craft.
Because software is no longer optional — it’s how we talk, work, learn, and live.
And when experiences are poorly designed, they don’t just waste time — they cost trust, confidence, and sometimes even dignity.
That’s why my goal is always the same: to make every interaction seamless, meaningful, and valuable — for users and for the business.
This philosophy shows up in every project I take on — shaping strategy, crafting thoughtful experiences, and delivering results that matter.
I believe creativity doesn’t stop when you log off.
I give back to the UX community by mentoring designers, speaking about design and technology, and contributing to programs that shape our field.
I also find creative energy outside the screen — designing spaces, experimenting with art, and building things by hand.
And you’ll usually find me with a book nearby — reading about design, psychology, and the ways we think, feel, and connect so I can design with even more empathy and intention.