Incivek iPad App

Vertex Pharmaceuticals launched Incivek, a breakthrough treatment for Hepatitis C — and needed an interactive iPad app to help reps educate healthcare providers about the therapy.

The challenge:
✔️ Simplify complex clinical data into a clear, compelling narrative
✔️ Create a reusable framework to scale across future products

As the User Experience Designer, I led the design of the experience end-to-end:

• Structured narrative flows and interactive modules to support guided conversations

• Designed touch-friendly wireframes and interaction patterns optimized for iPad

• Collaborated on visual design to achieve a polished, credible aesthetic

• Refined usability through iterative testing to ensure clarity under pressure

Interactive Storytelling
I shaped the content as a step-by-step journey, helping reps communicate complex mechanisms and clinical outcomes through an engaging and intuitive interface.

Touch-Optimized Design
The app was built for high-stakes, live presentations. I designed with mobility and clarity in mind — ensuring that every interaction felt smooth, purposeful, and natural to use on iPad.

Scalable Design System
I created a modular design system and interaction model that could be extended across therapies, maintaining consistency while reducing future lift for the team.

Refined Visual & UX Design
Partnered closely with visual designers to align on a clean, modern aesthetic — balancing engagement with professionalism to build trust with healthcare audiences

Improved education & recall  Turned static data into a visual narrative that simplified conversations

Streamlined experience  Removed friction and supported confident, flexible storytelling

Scalable solution  Delivered a reusable framework to educate on future drugs in within portfolio