Incivek iPad App
Designing a clear, interactive way to tell a complex story
As of 01 Aug 2025, I’m updating this site. Please excuse any visual hiccups or inconsistencies—pixel perfection is on the way.
Designing a clear, interactive way to tell a complex story
THE CHALLENGE
The challenge:
✔️ Simplify complex clinical data into a clear, compelling narrative
✔️ Create a reusable framework to scale across future products
MY ROLE
As the User Experience Designer, I led the design of the experience end-to-end:
Structured narrative flows and interactive modules to support guided conversations
Designed touch-friendly wireframes and interaction patterns optimized for iPad
Collaborated on visual design to achieve a polished, credible aesthetic
Refined usability through iterative testing to ensure clarity under pressure
THE APPROACH
IMPACT
Improved education & recall Turned static data into a visual narrative that simplified conversations
Streamlined experience Removed friction and supported confident, flexible storytelling
Scalable solution Delivered a reusable framework to educate on future drugs in within portfolio
WIREFRAMES
Defined linear narrative flow, modular content, and touch-friendly navigation
FINAL UI DESIGNS
Branded, polished, and optimized for iPad presentation environments
Extending the Experience
In addition to the main visual aid, I contributed design thinking to a companion app for patient profiles, helping providers track and support individual treatment journeys — extending the product’s value beyond education into ongoing care.
I find the patterns in complexity and translate them into intuitive experiences — helping people focus on what matters. ✨